A new viral Kendrick Lamar meme called “Mustard” has been making a lot of waves on social media, in the wake of the recent release of GNX, the rapper’s sixth album. This has surprised and excited many fans,

In addition to tapping singers SZA and Deyra Barrera, the 17-time Grammy winner used production from frequent Taylor Swift collaborator Jack Antonoff as well as Mustard, the stage name of Dijon Isaiah McFarlane, who produced Lamar’s mega-viral hit “ Not Like Us .”

Kendrick Lamar's booming shout-out to Mustard on GNX‘s "TV Off" has taken social media by storm and even brands like McDonald's have absorbed the trend. Lizzo is clearly a fan of the move and she pulled up to Kai Cenat's stream over the weekend with SZA and broke out into a Lamar imitation giving Mustard a shout-out of her own.

Where does Kendrick Lamar's viral 'mustard meme' come from and what song on his new album 'GNX' does it originate from? Here's the meme and its origins explained.

Kendrick Lamar’s song “Not Like Us” gained massive attention during his rap feud with Drake, while the ‘BBL Drizzy’ TikTok trend also went viral after producer Metro Boomin responded to the Canadian rapper, who famously mentioned him in one of his diss tracks.

Lamar’s “Mustard” shout out is all over the internet, including brands like McDonald’s, the Minions, and Shrek. There are Simpsons references, Peanuts -style drawings, and TikTok edits. A pastor yelled “Mustard” during a church service, as seen here, and even Lizzo got involved.

DJ Mustard has reacted to the viral Kendrick Lamar meme of him shouting 'Mustard' in his song 'TV Off'. DJ Mustard has seen the viral Mustard memes stemming from Kendrick Lamar's new song 'TV Off' from his surprise album 'GNX'.

The release of Kendrick Lamar's latest masterpiece GNX has redefined the boundaries between music, social media, and corporate marketing in 2024.

Kendrick Lamar's explicit call out of his producer Mustard on one of his new tracks has some wondering why he said the word on the beat.