Only five days before the final week of the regular season, North Carolina became the first power conference school to enter the market. Legendary coach Mack Brown will not be retained in 2025, clearing the way for UNC to be by far the top option on the market for prospective candidates.

Brown as recently as Monday said he planned to return next season, but Bubba Cunningham, the UNC athletic director, informed Brown later Monday that “he will not return as head coach.”

Here's a snippet of reactions on social media to the announcement by North Carolina that Mack Brown won't return in 2025.