Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.

The 102-year-old luxury brand unveiled a new electric car concept during Miami Art Week. Social media users are divided, with many critizing the new aesthetic.

Luxury car maker Jaguar has unveiled its new concept car, just days after the release of a teaser video that stirred online controversy. The unveiling of the Type 0.0 car was met by mixed responses from social media users,

Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial rebrand critics branded as “woke”. Traditionalist fans of Jaguar cars

Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British carmaker sparked widespread controversy last month when it unveiled a series of dramatic changes ahead of becoming a fully electric brand.