Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.

Gathering and acting on customer feedback is crucial in sales, particularly when using sophisticated approaches like Target ...

Let's take a look at five key trends shaping this next wave: ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

ZoomInfo Marketing, ZoomInfo's ABM platform, was launched in 2022 to help demand generation and ABM teams target and convert ...

Tom Newton, the company's vice president of revenue marketing, said Jasper's marketing team developed the AI-powered ...

Many B2B marketers may already feel overwhelmed by the proliferation of marketing technology vendors and applications. But account-based marketing (ABM) platforms with strong capabilities for account ...

A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decisions-makers at your target accounts, you're able ...

Are you looking for the most comprehensive and up-to-date resources on Account Based Marketing? Look no further! Our Resources page provides everything you need to make your ABM strategies a success.