The face of the UFC and Irish MMA for years, McGregor been met with much backlash following his appearance last Friday in Dublin's High Court, where the civil court jury found McGregor liable for the sexual assault of a woman named Nikita Hand.

Conor McGregor and Proper Twelve have been linked since the whiskey brand's inception in 2018 – but not any longer. On Tuesday, Proper Twelve-parent company Proximo Spirits announced it will no longer feature McGregor in association with the brand,

Proper No. Twelve Whiskey will not use Conor McGregor’s name or image after an assault verdict. Retailers are also removing his branded drinks.