NEW YORK, NEW YORK – NOVEMBER 28: The Minnie Mouse balloon floats during the Annual Thanksgiving Day Parade on November 28, 2024 in New York City. This is the 98th Macy’s Thanksgiving Day Parade which was first held in 1924 and only paused from 1942 to 1944 during World War II. (Photo by Kena Betancur/Getty Images)

A century after the first Macy’s Thanksgiving Day Parade, the annual holiday tradition kicks off Thursday in New York City with new Spider-Man and Minnie Mouse balloons, zoo and pasta-themed floats, performances from Jennifer Hudson and Idina Menzel,

There will be six new featured character balloons, including Minnie Mouse, “Extraordinary Noorah” with The Elf on the Shelf, Gabby from “Gabby’s Dollhouse,” Goku from ”Dragon Ball," Marshall from "Paw Patrol" and a new “Spider-Man.”

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

Happy Thanksgiving to all those who celebrate. On Thursday, you’ll get to see the 98th edition of the Macy’s Tha

The best time of the year has arrived, and with it, the winter cold and Thanksgiving, which is the most anticipated celebration by millions of people across the country, but specif

The New York Liberty and mascot Ellie the Elephant appeared at the 2024 Macy's Thanksgiving Day parade in history-making fashion.

The Macy's Thanksgiving Day Parade is a beloved tradition that kicks off the holiday season. Here's what to expect at this year's parade: