The face of the UFC and Irish MMA for years, McGregor been met with much backlash following his appearance last Friday in Dublin's High Court, where the civil court jury found McGregor liable for the sexual assault of a woman named Nikita Hand.

An image of Conor McGregor's wife leaving the courtroom after the former UFC champion lost his civil sexual assault case has gone viral.

Conor McGregor and Proper Twelve have been linked since the whiskey brand's inception in 2018 – but not any longer. On Tuesday, Proper Twelve-parent company Proximo Spirits announced it will no longer feature McGregor in association with the brand,

McGregor was found liable after being accused of "brutally" raping and battering a woman named Nikita Hand while she was intoxicated in Dec. 2018

A jury found Conor McGregor liable for a 2018 sexual assault. The MMA fighter addressed the incident on social media, maintaining his innocence.

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — issued a notice to store operators delisting all brands associated with McGregor, including McGregor's famed Proper No. Twelve Irish Whiskey and Forged Irish Stout beverages.

A popular video game series has removed Conor McGregor as a character after he was found liable for sexual assault.

UFC superstar Conor McGregor was found guilty of sexual assault from an incident that occurred with Nikita Hand at the Beacon Hotel in Dublin on December 9, 2018. McGregor was tried in a Dublin High Court,

Hitman developer IO Interactive is distancing itself and its popular franchise from controversial mixed marital arts fighter Conor McGregor following a recent Irish High Court ruling in which a jury found him liable for sexually assaulting a woman in 2018.