Hosted on MSN1h
Jaguar's rebranding rollout was controversial — and brilliant, some advertising veterans now say. Others aren't so sure.
Some conservative personalities argued that the new aesthetic abandoned Jaguar's heritage and pushed into "woke" politics, ...
The most controversial rebrands of all time
Rebranding is risky for any company; if done correctly, it can modernise the brand image, expand into emerging markets, signal positive change and attract new customers. However, it comes with the ...
Consumer demand is driving growth in a key auto segment
However, newly released sales figures reveal that a segment of EV alternatives is gaining more traction among U.S. buyers and ...