Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word ...

TikTok revealed its top trends of the year, including Jools Lebron's "very demure, very mindful" catchphrase and the "Knights ...

If you use social media, you are surely familiar with the phrase “Very Demure, Very Mindful.”The catchphrase is on the tip of ...

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on ...

As Gen Z comes of age right before the world’s eyes (virtually, of course) their fresh takes on the young adult lingua franca ...

Sabrina Carpenter topped TikTok's list of U.S. artists, inspiring more than 15 million videos with her music. Ice Spice, NLE ...

We’ve demure-d our way through 2024. We’ve played passenger princess. We’ve rawdogged it and we’ve hyped it. All of it.

Explore the rise of "very demure, very mindful, very cutesy" and its impact on culture, identity, and social media. Learn ...

The short-form video app has revealed this year's top trends in its annual report, known as Year on TikTok, highlighting ...

The new year is almost here. So what needs to be left behind in 2024? Well, the word “demure” for starters. And slime green ...

The term experienced a meteoric rise in popularity, largely attributed to TikToker Jools Lebron's viral video where she said, "Very demure, very mindful," describing her preferred workplace makeup ...