Telstra, Boost and Paul Keating
finder.com.au · 21h
Telstra snaps up Boost Mobile – What does it mean for prepaid customers?
Boost was the brains behind the branding and marketing. Now, it'll be integrated with Telstra and work as a "standalone team focused on continuing to deliver the Boost branded experience". It makes sense, as Telstra explains in the media release, that the telco giant is focusing on a multi-brand strategy.
IT News For Australia Business · 22h
Telstra swallows prepaid mobile provider Boost for $100m
Boost Mobile services the prepaid mobile market and, in contrast to other MVNOs, operates on Telstra's entire mobile network while others utilise just its wholesale network. iTnews understands that Telstra paid roughly $100 million all-cash for Boost.
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