Conor McGregor and Proper Twelve have been linked since the whiskey brand's inception in 2018 – but not any longer. On Tuesday, Proper Twelve-parent company Proximo Spirits announced it will no longer feature McGregor in association with the brand,

A jury found Conor McGregor liable for a 2018 sexual assault. The MMA fighter addressed the incident on social media, maintaining his innocence.

UFC superstar Conor McGregor was found guilty of sexual assault from an incident that occurred with Nikita Hand at the Beacon Hotel in Dublin on December 9, 2018. McGregor was tried in a Dublin High Court, and the jury found him liable for sexual assault, and the MMA star was ordered to pay more than €248,000 in damages to Hand.