India's Competition Commission (CCI) has approved Google parent Alphabet's investment in Flipkart. Alphabet's Shoreline International Holdings will ac

Flipkart is a subsidiary of Walmart Inc and ultimately belongs to the Walmart Group. It is primarily engaged in the business of wholesale cash and carry of goods and providing marketplace-based e-commerce platforms to facilitate trade between customers and sellers in India.

The CCI stated that the deal includes an investment in Flipkart Pvt Ltd and an arrangement between an affiliate of Alphabet and Flipkart's subsidiary for specific service provisions.

Google plans to make adjustments to displaying search results on its platform in Europe after some smaller rivals complained about lower traffic to their sites following previous tweaks by the Alphabet unit and as EU regulators probe whether the company breached EU tech rules.

The Alphabet-owned company said it had to make substantial changes to the services it can provide in the continent to satisfy requests from competitors and regulators.

A change in Google’s algorithm reduced the reach of service providers. Every so often, Google makes tweaks to the algorithm of Google Search. Being the most used search platform