New Jaguar car redesign sparks more 'woke' backlash: 'It's a pink Batmobile'
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
The new Jaguar is chunky, bulky and a statement of intent - what's wrong with that?
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
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Tata Motors will not use new Jaguar (JEA) platform
In November last year, Tata Motors announced a collaboration with Jaguar Land Rover to share the latter’s born-electric ...
Adient, Jaguar Land Rover and Dow develop closed-loop polyurethane foam seats
Adient, Jaguar Land Rover (JLR) and Dow have worked together to produce seat foam for the luxury car manufacturer's vehicles ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Radical Jaguar Type 00 Concept Previews Make-Or-Break MY26 Electric Sedan
First look at Jag’s brave new design direction reveals a mashup of E-Type, Range Rover and, er, Tesla Cybertruck influences ...
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This Is Jaguar's Vexing Design Vision Concept; Mere Hours Before We're Supposed To See It
The 102-year-old company has recently announced a major rebranding, possibly its biggest ever, as it tries to reinvent itself ...