Adorned in ponchos, the WVU band performed in Herald Square on Thanksgiving Day in front of millions of people.

NBC’s annual telecast of the Macy’s Thanksgiving Day Parade attracted a record 31.3 million viewers ... Read More

The 2024 Macy’s Thanksgiving Day Parade was hosted by Today Show personalities Savannah Guthrie, Hoda Kotb, and Al Roker. It featured 17 character balloons, 22 floats, 15 heritage and novelty balloons, 11 marching bands, and performances from a selection of music stars.

A century after the first Macy’s Thanksgiving Day Parade, the annual holiday tradition kicks off Thursday in New York City with new Spider-Man and Minnie Mouse balloons, zoo and pasta-themed floats, performances from Jennifer Hudson and Idina Menzel,

The 2024 Macy's Thanksgiving Day Parade set some viewership records over the holiday. The annual parade reigned in 31.3 million viewers across all platforms this year. That marks a 10% increase from viewership last year and stands as the biggest audience ever for the parade.

The annual Macy’s Thanksgiving Day Parade wended its way along a 2.5-mile route through central Manhattan on Thursday, 100 years after it was first staged in 1924.

Sarah Maslin Nir has covered the annual event in New York City through freezing temperatures, gusting winds and always crowded sidewalks.

Americans can watch the 2024 Macy's Thanksgiving Day Parade telecast on NBC (WAVE 3 in Louisville). The 2024 Macy's Thanksgiving Day Parade, which takes place in New York City, will run for a full 3 ½ hours between 8:30 a.m. to noon. New Yorkers can catch the Macy's Thanksgiving Day Parade at Central Park West.

Jimmy Fallon isn’t worried about his bizarre Macy’s Thanksgiving Day Parade performance, purportedly believing it’s good publicity for his new holiday album. The “Tonight Show” host, 50, was roasted by fans after wearing sunglasses during the parade,