Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

If you have access to NBC via your TV provider, you can watch Sunday Night Football on your TV or with a TV provider login on ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

On Thanksgiving, millions of moviegoers flocked to the theater to watch three blockbuster films. Millions of others stayed ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...

It makes sense that Donna was involved in the movies. "Christmas on Call" is set in Philadelphia, where Jason spent his NFL ...

How to watch Chicago Bears at Detroit Lions, New York Giants at Dallas Cowboys, Miami Dolphins at Green Bay Packers NFL ...