Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses ...

Most CMOs surveyed have indifferent feelings on the global economic situation, with only 25% saying they are optimistic that ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

A few highlights: Liquid Death calls its line of canned iced teas “your grandma’s favorite energy drink” in a comedic spot ...

As use of GLP-1 weight loss drugs including Wegovy and Ozempic increases, brands are introducing new offerings.

Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, ...

Generative AI can revolutionize marketing, but marketers should use it as a tool to help them meet business goals—not an end in itself.

Our collective task is to support and nurture them because they drive growth more powerfully than legacy advertising alone.