Marketing has rapidly evolved, with teams now juggling multiple roles while proving their value across the business.

Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Explore how the rise of women in marketing is reshaping B2B dynamics, as more women become key decision-makers influencing an ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative?

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Learn how to secure buy-in and budget for data initiatives with Dun & Bradstreet's 'Turning Data into ROI' report. Discover proven strategies, expert insights, and actionable tips to overcome ...

When Stefano Iacono was appointed as the Marketing Director for 6Sense in Europe, he faced a key challenge: expanding 6Sense’s market presence in the highly competitive UK and EMEA regions. Despite ...