Marketing Dive7h
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Walmart Connect brings its retail media offering to linear TV for the first time to reach shoppers gearing up for the ...
Marketing Dive14h
Super Bowl LIX: Tracking every ad
Advertiser excitement for the big game hasn’t wavered, with brands including Skechers, Coors Light and GoDaddy having already ...
Marketing Dive9h
Dick’s pits top athletes against each other in holiday decorating contest
The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social ...
Marketing Dive14h
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s ...