As part of the league’s My Cause My Cleats initiative, in which players can wear custom footwear to support charity, AWS ...

The Realest’s deal with the Heat started with an opportunity for season-ticket holders to acquire Heat-branded foldup seats that were used at Kaseya Center. Offerings will grow as the NBA season goes ...

Chiefs QB Patrick Mahomes is claiming the top spot on the NFLPA's list for the top 50 players in individual product and ...

PWHL officials are expressing a lot of optimism about the future of the game as it prepares to kick off its second season ...

Yankees owner Hal Steinbrenner wants clubs to be able to choose whether they’re in or out of MLB Commissioner Rob Manfred's ...

The Federal Trade Commission has proposed a settlement with Evolv Technology that would ban the AI-powered weapon screening company from making false claims about the accuracy and efficiency of its ...

LIV Golf has had advanced discussions with former Harris Blitzer Sports & Entertainment CEO Scott O'Neil for the league's CEO ...

The FTC's proposed settlement would prohibit misrepresentations and allow affected schools to opt out of current contracts for security screening systems.

A full postseason share for the World Series champion Dodgers totaled $477,441, down from the winner’s amount in 2022 and ...

Sponsorship management platform Trak Software connects various asset channels to streamline the execution of sports sponsorship. Other franchises that Trak Software works with include the Broncos, ...

Sportradar will leverage generative AI to create personalized audio advertisements for sportsbook operators, adding to its ad:s multi-channel marketing service.

Events like the Players Era Festival -- a “first-of-its-kind, NIL-driven” basketball tournament featuring some of the top ...